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Too Busy for Social Media? A Content Strategy for Time-Strapped SMEs
As a small business owner, you know you should be active on social media. But between managing operations, serving customers, and planning for the future, who has the time? Finding ideas, creating graphics, and posting consistently often falls to the bottom of an endless to-do list. The result is a social media presence that is sporadic and ineffective. Effective social media is not about posting randomly; it's about building a community and telling your brand's story. It re
Yezreel Shirinda
Oct 142 min read


Does Your Website Work for You? A Guide for Gauteng SMEs
For a small or medium enterprise in Gauteng, having a website is a given. But is your website just a digital brochure, or is it a hardworking member of your team? A common mistake is creating a site and then letting it sit, hoping customers will find it. A modern website must be an active tool for growth, working 24/7 to attract, engage, and convert visitors into loyal customers. At White Paper Concepts , we specialize in transforming your digital presence from a passive plac
Yezreel Shirinda
Oct 92 min read


B-BBEE Compliance is Not a Hurdle, It's a Strategy: A Guide for SMEs
For many Small and Medium Enterprises (SMEs) in South Africa, B-BBEE compliance can feel like a complex and costly obligation. The process of navigating the scorecard, preparing for audits, and implementing initiatives often seems overwhelming. But what if you could reframe B-BBEE not as a hurdle, but as a powerful tool for strategic growth? At White Paper Systems, we see B-BBEE as an opportunity. Our expert B-BBEE Consulting services are designed to help you create a cost-e
Yezreel Shirinda
Oct 82 min read


Building a Website That Converts: A Guide for SMEs
Your website is more than just an online presence; it’s your digital storefront, first impression, and a critical touchpoint for...
Yezreel Shirinda
Dec 18, 20242 min read


Avoid These Common Branding Mistakes from 2024
8 Branding Mistakes to Avoid from 2024 for a Stronger 2025 Strategy
Yezreel Shirinda
Dec 12, 20242 min read
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