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Overview

Client: GOLD ROOT

Our Approach:
Gold Root Rooibos Tea approached White Paper Concepts with the vision of establishing a luxury tea brand that reflects the elegance and rich heritage of South African rooibos. With this in mind, we developed a cohesive brand identity that speaks to sophistication and quality while aligning with the uniqueness of their tea offerings.

Design:
We crafted a regal logo that embodies the premium nature of the brand, paired with a sleek and polished design aesthetic across all deliverables. From the intricate packaging to the modern letterhead and business cards, each piece was carefully designed to communicate luxury and authenticity.

Copywriting:
Our team delivered compelling copy that highlights the exclusivity of Gold Root's products, their South African roots, and the health benefits of rooibos tea. Whether through the profile magazine or AD copy, the tone was designed to captivate discerning consumers and inspire confidence in the brand.

Outcome:
The redefined identity positioned Gold Root Rooibos Tea as a premium contender in the luxury tea market. The consistent branding across all materials elevated the brand's appeal and ensures a lasting impression on customers.